A few days ago I came across this article on BNTL , it called out brands for their lack of ballsy advertising and their shyness to turn the heat up on competitors. Though this new advert from adidas basketball definitely took it to Nike and showed some kahunas, even the title of the does it for me, adidas VS the "other" guys. Its simple and in your face and the message behind it is clear. Even though its only round one the brand with the 3 stripes went straight for the head shot, I wonder whats going to pop off in round 2?
adidas follow this up with D. Rose the youngest player in the NBA to be named MVP, in which he tells you the significance of the number 9.8 in case you didnt get it the first time.
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