The video (you can catch here at Brand Republic (who last week named us in the top 200 blogs on the planet for social influence..obviously, dun kno!)) is really quite funny so props on the execution. It features Westwood doing his now perfected schtick in self-parody, "dropping bombs", "pimping" [repeat ad nauseam]. But clearly they've used him knowingly (at least i fucking hope they have) so what could've been a complete car-crash actually turns out to be quite funny.
The problem for me is the mismatch in purpose and means. If they were trying to shift a product (which to be fair they've got a pretty good record at) I could understand it, but what you're selling here is the suitability of you're firm for the next swathe of ambitious, competitive, serious, hard working, young professionals. I really don't get it, it's not like a trendy media company is going to be left wanting for graduates; the fact that they're even running a graduate scheme is to be applauded when so many are slashing theirs. Yet running the risk of trivialising their own standing in the eyes of the very people they wish to employ is a risky look.
Just saying.
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