Coca-Cola CXXV

[picture taken from PSFK]

Coca-Cola is currently celebrating its 125th anniversary Coca-Cola France have teamed up with W&Cie, a French design shop, to launch a pop-up bar & restaurant named ‘la Bulle’ on the Champs Elysées. The pop-up installation employs digital & interactive technologies to portray soft drink consumer habits in the year 2020. A dynamic interactive space that responds and adjusts to variants such as the time of day and the moods of the customers. Customer's senses are interpreted through senses, sound, lighting and touch-less installations.

According to Vincent Bouin, Sales Development Director at Coca-Cola France,

"The bar-restaurant designed by W&CIE is a place where you can genuinely experience and discover content and information relating to Coca-Cola’s iconic codes. It is fitted with an interaction table specially developed for the project, and with a whole range of digital devices which consumers can use to interact with the space and customize the visual and audio-visual surroundings to suit their mood."

Full story at PSFK.

Yemisi Blake; Great British Youth

The Great British Youth Project Is a series of images from an evolving documentary photography project by Photographer Yemisi Blake, a wonderfully talented friend of Ruby Pseudo who is currently Creative Mentor on Young People’s Programmes at Southbank Centre.

Young people aged 25 and under are presented in their local settings and doing the things they love. The individuals range from students to dancers, illustrators to writers. All share the common experience of growing up in the UK when the stage of life that we call youth is increasingly getting bad press. Starting with four portraits and ending with 100 this work will be added to for the duration of Southbank Centre’s 60th anniversary celebration of the Festival of Britain.

The Great British Youth project runs from April 22nd – September 4th 2011, and can be seen daily from 10:00AM-11:00PM. It’s in a public space, so you can just show up. No booking required. The portraits are exhibited in the Avenue of Portraits at Southbank Centre, Belvedere Road, London, SE1 8XX.

To find out more about the project and how you can get involved, see here.

Introducing.....Luke White

Luke White, 23, has long been immersed in music. Having played piano from a very young age, at aged 11 he decided to give up formal lessons and take up the guitar. Whilst studying A levels he made up his mind that he didn't enjoy the way music was "taught" and would instead teach himself how to use a studio, at home.
We caught up with Luke and picked his brain about a few things....

What made you want to get involved in music?

I was always playing when I was younger and just grew up thinking thats what I wanted to do when I was older , I've never really wanted to, or thought about doing anything else..

What are you looking forward to doing this summer?

Sunshine! Being outside, I will probably try and go away somewhere for a couple of weeks , but otherwise just enjoying being warm!

What do you think is the best thing about being young in London?

I'm not sure in terms of age , but I really love living here. I've been here since I was a kid, and travelled a lot. I would love to live in other cities but I'll always think of london as home.

So, Luke White makes it big, a global phenomenon, some people want to make a film about you, which of these two films do you choose?
A] Big Hollywood Blockbuster, choose any celebs you want to play the role of you and your acquaintances, big budget, the writers slightly alter some facts to make it a more dramatic film
OR
B] low budget, fly-on-the-wall type documentary, with genuine clips of you, interviews with friends and family etc.

If someone wanted to make a film about me , and my life had been interesting enough to make a film about, I wouldn't mind how big or small the budget was, or what type of film it was, as long as it was good! But I'd probably be more interested to watch a great documentary of a favorite artist of mine, rather than a blockbuster film.

You’ll know you have made it when....?

If I could put on a show at a great venue and people turned up wanting to see me play , I would feel pretty good. I would also quite like a 1960 Aston Martin DB4 GT so , If I could afford one of those I'd probably feel like I've made it.

My biggest concern at this time of my life is....?

Not having enough processing power to run all my plugins on protools.

What would be your advice to a young musician that is trying to make it?

Practice and work really hard. Learn to play well with other people. No-one really teaches that, especially in schools, or at least from my experience with music education. They teach the writing/reading first , and music is about playing and listening , and interacting with others.

What do you think about the manufactured stars coming through talent shows like X factor?

I have more of a problem with the way the people on those shows are treated , and the type of person they attract/create. But then I guess if you apply for a show like that you know what your getting yourself in for.

Where do you go to find out about new music?

A friend has just got me on Spotify which is an amazing program. I'm still a bit wary of how royalties etc work out on it for the artists, but if they can get it working right I think thats the future. Otherwise I use itunes a lot, and I read Music Week and Industry Magazines etc.

How are you using social networks?

I don't really use social media much in my personal life , but I am trying to get my head round Facebook and Twitter from a musicians point of view. I have a blog which is my main website that I update.

Great, Thanks Luke. We're always happy to promote young talent, so check out Luke's tumblr for more info and have a listen to some of his tracks.

Ray Ban; Never Hide

I must say I am a big fan of the new Ray Ban advertising campaign, particularly the Tomatina video. Check them out.