oki-ni: fully-shoppable video. They've killed it.

Never let it be said we don't give props where they're due. Whilst K-Swiss and Wrangler have been served in recent days; let us redress this with a really nice execution from London fashion dons oki-ni. The Game is a "fully-shoppable" fashion short allowing the viewer to click on models and clothing, profile the garms and then click to buy. At time of writing the film was as yet not embeddable so the link above is what you need. After Wednesday apparently it will be.

The video is a collaboration between oki-ni, director Anthony Cook and Ridley Scott's RSA/Black Dog production house; utilising the retail technology pioneered by wireWAX. Also the clobbers tight, which i guess is the point really.

Hat's off.

Coca-Cola CXXV

[picture taken from PSFK]

Coca-Cola is currently celebrating its 125th anniversary Coca-Cola France have teamed up with W&Cie, a French design shop, to launch a pop-up bar & restaurant named ‘la Bulle’ on the Champs Elysées. The pop-up installation employs digital & interactive technologies to portray soft drink consumer habits in the year 2020. A dynamic interactive space that responds and adjusts to variants such as the time of day and the moods of the customers. Customer's senses are interpreted through senses, sound, lighting and touch-less installations.

According to Vincent Bouin, Sales Development Director at Coca-Cola France,

"The bar-restaurant designed by W&CIE is a place where you can genuinely experience and discover content and information relating to Coca-Cola’s iconic codes. It is fitted with an interaction table specially developed for the project, and with a whole range of digital devices which consumers can use to interact with the space and customize the visual and audio-visual surroundings to suit their mood."

Full story at PSFK.