This ad, which came out last week features a host of Nike sponsored skateboarders, surfers, snow-boarders and BMX riders doing what they do best: making death defying tricks look easy. The behind the scenes videos on the Nike Youtube channel are also pretty cool.
Nike are also running a 'Chosen' competition along side this ad, where skate, surf and BMX crews can submit videos of themselves for a chance to 'get noticed' and 'live like a pro' by winning Nike product and cash money.
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