The upmarket 'quality' newspapers are writing about Jade Goody because "it helps to sell broadsheets as well as tabloids," her publicist Max Clifford told BBC Radio 4's Today proramme this morning.
Times columnist Matthew Parris, speaking on the same programme, said he was "completely comfortable" with the publicity surrounding Jade and said there was a lot of "snobbishness" in the disapproval of her.
But former BBC industrial and political correspondent Nick Jones claimed at an NUJ Left meeting in London last night that Jade, along with 13-year-old dad Alfie Patten, had become "Freak TV."
Jones was scathing about the way “traditional” broadcasters like the BBC and ITV were using video of stories like Jade’s cancer battle and Alfie and his baby, provided by tabloids like The Sun and the News of the World.
He said it was the type of material that the BBC would never have commissioned or broadcast and accused the regulatory bodies of being “asleep at the wheel”.
For my report on the NUJ Left meeting, where Roy Greenslade suggested that journalists will have to think outside the "capitalist box" and come up with new business models, see Press Gazette here. I have been helping out at PG while the editor is on paternity leave.
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